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We are now right in the sweet spot of the year to buy gold says the World Gold Council as it reveals that September is historically a very strong month for gold prices. What’s more, confidence levels are sky high its research shows, with around a 90% sentiment according to analysts.

In its latest report the Council underlines why now represents a stellar opportunity to buy, explaining “September has been one of the strongest months historically for the price of gold, and this could present an opportunity for investors as we head into the fourth quarter of the year. [September’s price action] is likely driven by a combination of two trends: a period of strong demand linked to the Indian wedding season and other festivals in October and early November, and higher global investment activity following typically quieter summer months. As such, investors have often used September as an opportune time to add gold to their portfolios.”

This year in particular presents investors with an almost impossible to resist environment for investing, with World Gold Council analysts saying “We would not be surprised to see an uptick in the price of gold should real rates hold below -1%, particularly as month-end jobs data was weaker. The principle of gold as a store of value is one of our key messages for investing in gold; we have seen the purchasing power of fiat currencies decrease substantially over recent years, a trend that has continued from the last century.

“While inflation may be transitory in the eyes of central banks, consumers – and investors – may feel differently. This could lead to increased allocations of real assets like real estate, TIPS, and commodities, like gold, which have performed well in higher inflationary environments.”

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