Best performing asset class
Gold has outperformed almost every other asset class for over a century and is again predicted to be the best performing investment of this decade

A hedge against inflation
The Bank of England predicts the rate of inflation to rise above 5% by the spring. Your money is being eroded faster than ever. Gold has always beaten inflation.

Beats any savings account
High street banks are now offering the lowest rates on savings in living memory. In real terms, cash in the bank is being constantly devalued

Gold is a real, tangible asset
Gold is real, physical and tangible. In this way it is unlike most major forms of investment which has made it universally attractive for millennia

Gold is a store of wealth
Gold has for centuries been a store of wealth. It has always kept its value and in fact consistently increased in value historically and always will

Gold is a safe haven asset
Gold has always been viewed as a safe haven asset and most attractive in times of financial turmoil and market volatility – times such as now